Introduce our Director / Founder

Sheldon Day

I have been involved in the planning and development industry for 25+ years, having broad knowledge and experience in both urban design, and statutory planning fields, as well as project management and land acquisitions.

My expertise being a blend of urban design skills and built-form appreciation delivers design solutions that go beyond the ordinary response. One of my strengths is his ability to understand opportunities, constraints and all aspects of a site and produce an innovative design response tailored specifically towards the client’s needs. This is also key when considering the financial implications of design on construction costs. Working with the land and natural topography, whilst also incorporating several innovative design solutions, contributes to creating an urban form that is financially viable and also delivers a great outcome to the end user - Families.

Through previous positions and experience, I have been able to create plans that facilitate economically feasible development, but never at the expense of innovation. To complement my skills, I have a broad base knowledge of all aspects of the development process including planning, high-level project management and delivery.

Throughout my career, I have been involved in a variety of significant design projects for private and public sector clients in Western Australia and New South Wales. This experience has also covered areas of residential, industrial, commercial and land lease developments. Recently involvement with agencies regarding community title has broadened my understanding and knowledge of teh current WA Planning System.

Whilst my covers mainly master planning, subdivision design, detailed land use assessment and yields analysis, built form and design guidelines, I retain a passion for creating great urban spaces and places for families and future generations - noting that what we build today will be around long into the future if done correctly.